100 Things Every Designer Needs to Know About People (Voices That Matter)

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100 Things Every Designer Needs to Know About People (Voices That Matter)

100 Things Every Designer Needs to Know About People (Voices That Matter)

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What's particularly nice is the "Takeaways" at the end of each subsection which provide you with some concrete recommendations--unusual in a lot of books on psychology--making this book more immediately useful than a lot of others. Be aware that most people, most of the time, are more influenced by time and experiences that produce a personal connection than money or possessions. Principle Number 34 describes how people learn best by example and suggests using pictures, screenshots or videos to show this.

Psikoloji derecesi olan Susan Weinschenk’in kullanıcı psikolojilerinden örnek vererek anlattığı kullanıcı deneyimi ipuçları sadece iş için yararlı bir kaynak olmamakla beraber okuyucunun da ufkunu açan kişisel gelişim kitabı. Weinschenk has released a newer edition (2015) of her book titled ‘100 More Things a Designer Needs to Know About People’, which includes a diversity of new principles, many organised under revised (and potentially more relevant) chapters such as ‘How people interact with interfaces and devices’ and ‘How people's bodies affect design’. Nearly half of her 100 "things" apply primarily to web design and the examples she gives are based in user experience design for the web.For those that love a design principle (and in conjunction with this book), I would also highly recommend reading ‘Universal Principles of Design’ by Lidwell, Holden and Butler. e. the rat gets a pellet on every 5th press of the bar), the rat’s behaviour will change to secure the food. Should you choose to purchase this book, be aware that Weinschenk's background is in web design and usability. People estimate the value of a product as higher when they're encouraged to make the decision based on their natural (intuitive or deliberative) style. By repeating and connecting newfound knowledge to something that you’re already familiar with, it’s more likely that the information will stay in your mind and transition from your short-term to your long-term memory.

Susan Weinschenk has been at the forefront of behavioral design for years and with this book she's added MORE than ever. When we look directly at something, picking out details and focusing on particular features, we’re using our central vision. The beginning sets the scene by explaining the characters and situation; the middle provides obstacles for the characters and a means of resolution, and the end shows the climax and conclusion. They don’t seek out—in fact, they ignore or even discount—information that doesn’t support what they already believe.Although for some of the book's sections, this assumption held true, I was delighted to find how many bits of information presented in the book were new to me. Now imagine you could choose between two cards: one that has 10 unstamped boxes and one that has 12 boxes, two of which have already been stamped? The scope of your short-term memory is limited, so embedding information into your long-term memory is difficult.

Jen ke třeba mít na paměti, že když chcete tématům v knize uvedeným fakt porozumět, bylo by dobrý si o nich přečíst víc a ověřit si, nakolik jsou prezentované informace validní a aktuální. Each of the 100 "pills" of knowledge is summarized in two to three pages with many illustrations to help the reader absorb the concept easily. If you're used to read on IxD or UX you'll probably not found anything new here, however it serves as an excellent reminder.Takeaway: It is almost completely impossible to do two things at the same time, so even if you think you are good at multitasking, it is just as likely you have never actually done it. Mirror neurons are also involved in the process of empathizing, which is the emotional response of deeply understanding how another person feels.

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